Music Video: November 2009

Sunday, 29 November 2009

Filming at Rough Trade

The first scene in our music video is when both characters meet for the first time. This was filmed at the record store, Rough Trade. We contacted the manager of the shop to get filming permission (email shown here). We got permission to film inside but didn't know that we also needed permission from someone else to film outside. So we rushed the first shots where "Kelly" is shown walking in because we were told that outside of the shop is private property so when the woman walked away we quickly filmed then moved on.

This would have been a problem as it is the first time that we see Kelly and shows the shop that they meet in. However because the shot was straightforward and easy to frame everything worked out.

Filming inside the shop was fine as we got there early and there were not much people walking around. The manager made clear that they wouldn't turn the music down int he shop, which wasn't a problem because the shot didn't need any diegetic sound anyway. So in conclusion filming the Rough Trade scene was sucessful despite the hiccup in the beginning.

Tuesday, 24 November 2009

Intertextuality

(500) Days Of Summer

We used intertextuality in our music video. We related it to the film (500) Days Of Summer in the sense that we played with the narrative order like they have in the film. They use narrative elipses and jump backwards and forwards in time. We jump forward but not backwards as we don't have enough time to risk confusing our audience. We found the exact same typography used in the film and edited it to look as if it was a timer that flicks forward.

This was useful for us as it was an explanation as to why so many things were happening on what -without the elipses - would look like the same day. Also an unexpected change in our performers appearance would have been seen as a continuity error if not for the day changes to provide some explanation.

Also in (500) Days Of Summer there is a role reversal as we would typically expect the female to be the one obsessed with the male who dominates the relationship whereas this is not the case in the film and in our music video the female shows little to no interest in the male.

Saturday, 21 November 2009

Final Digipak Design

This is the final design for our Digipak. We use a font call Harabara, the reason we choose this because we want to create a simply straight forward idea to the audience, so the letter is easy to read. the far right top conner, we change the image to a stencil of the artist, by using white, grey and black, to link to the shadow with the image at the far left conner and the genre of the music which link to the main song 'Do you call this love?' which is a sad song, to create a moody feeling.

For the CD design I change it to a black background therefore the letter can stand out to the audiences and this design is more like a common CD design we see in the market.

Friday, 20 November 2009

Update Digipak design

Tuesday, 17 November 2009

First Production Studio Footage

This is our first footage for our Music Video, is a scene of our artist practicing in a studio, all the footage that we film we did not use it in our final Music Video, the reason because of the lighting in the room, is direct in to the camera, because of space wise we could not get a straight forward of his face, and there is too many wire in the room, which lid to bad framing.

Saturday, 14 November 2009

Re-Shooting Digipak

The first draft of our digipak was made using the photos our artist already had taken by a friend of his and also someone we know. We had edited it and put it in our digipak and everything was fine and we met the deadline. Then all of a sudden we were told that we can't take pictures off of myspace eventhough our digipak passed the previous checks and was given the (hypothetical) thumbs up.

So because of this we had to go out with our artist and reshoot all the pictures. WE did this in Camden and tried to immitate the old pictures as much as we could because we already had an idea on what to do with them and how to edit them, it was just inconvenient to have to redo everything last minute.

We used the trip to Camden as an advantage as shot the music video performance at the same time as we can only get ahold of our artist for filming once a week because of his busy schedule. Although we were set back by having to re-edit everything worked out as we met our final deadline.

Wednesday, 11 November 2009

Characters/Casting changing

First Characters Casting

Sophie Miller / Latifu Mumuni

In our Music Video, we want to cast characters which can act, committing, timekeeping etc, therefore our timing schedule can keep up to date. But for some personal reason actors above, they can't commit to the filming, we decide to change other characters for our Music video.

Final Characters Casting

Sidney Abioye / Sin U Chang

For the final characters casting, we decided one of us will participate in the acting, this will be a advantage for us, is because we can commit to all the filming. And for the Male character we use Sidney Abioye, we cast him as our actor because he study Drama and have a free timing schedule.

Monday, 9 November 2009

Production Schedule

Date: 8th November

Achieved: Get footage of Adam Hunter rehearsal in the studio.

Production Stage: Production

Revisions/Amendments: Other group was filming, when we filming

Reflection/Links to Evaluation: Clear out, during filming.

Date: 12th November

Achieved: Filming in Camden Town with artist and actors.

Production Stage: Production

Revisions/Amendments: One of the actors can't make it to the filming.

Reflection/Links to Evaluation: Re cast actor, which can commitment to our music video.

Date: 15th November

Achieved: Film in Camden Town with actors.

Production Stage: Production

Revisions/Amendments: Need to be on time, keep up with the schedule

Reflection/Links to Evaluation: One of the actors can’t make it to the filming, so one of the group members plays the main character.

Date: 18th November

Achieved: Filming in ‘Rough Trade’ and final scene near Brick Lean

Production Stage: Production

Revisions/Amendments: Contact with the CD shop, notice them we going to film. Custom.