Intertextuality

(500) Days Of Summer



We used intertextuality in our music video. We related it to the film (500) Days Of Summer in the sense that we played with the narrative order like they have in the film. They use narrative elipses and jump backwards and forwards in time. We jump forward but not backwards as we don't have enough time to risk confusing our audience. We found the exact same typography used in the film and edited it to look as if it was a timer that flicks forward.

This was useful for us as it was an explanation as to why so many things were happening on what -without the elipses - would look like the same day. Also an unexpected change in our performers appearance would have been seen as a continuity error if not for the day changes to provide some explanation.

Also in (500) Days Of Summer there is a role reversal as we would typically expect the female to be the one obsessed with the male who dominates the relationship whereas this is not the case in the film and in our music video the female shows little to no interest in the male.