Treatment Ideas

Idea number 3

(crazy)

Content

This video would be mainly performane based and conceptual. We would see our artist Adam Wilson Hunter busking in London high streets, having cut away shots of the band setting up the equiptments. The crowd of people listening to him will grow and in the course of time people in the crowd will join him and become part of the band. We will have random cut away shots to things of relevance to the song ("Do You Call This Love?") such as a big bunch of red roses, valentines hearts etc. He will be performing outside landmarks such as Big ben and the London eye.

Purpose

The purpose of this video would be to promote the artist as he is a new breakthrough artist and it would get his face out to his audience. It would also be promotion for the band and the newly establshed group as a whole but predominantly Adam Hunter.

Genre

"Do You Call This Love?"

Pop, Soft rock, Country. It wold be a conceptual video as it would'nt necessarily relate to the lyrcs. It would be predominantly performance based.

Style and form

The text will be unique and not based or influenced by any other media text. It will conform to the conventions of the genre because the "country" genre are typically associated with guitars and more realistic videos instead of glitsy videos with a lot of CGI and graphics.

Audience

This will be aimed at both men age women aged 20-40 and also teenagers ages 14-19.

People interested in London as it would be predominantly filmed in the central areas of London. Also it is aimed atpeople who are intrested in the soft rock/country genre and people who have recently found "love" or people who are confused about love.

Representation

Our artist would be dressed casually, in his veryday clothes to establish him as an ordinary individual.